A new year, a new name, a new lower price and a new improved way for you to buy!

The Practice Builder Handbook has been renamed Coaching Business Tradecraft and is now available to purchase exclusively on Kindle through Amazon.

why publish it on kindle?
Kindle Apps

Because Kindle publishing gives you the most flexible way to read the book. You don’t need to own a Kindle, you can download the (free) Kindle reader app for your phone, tablet, or PC, including:

  • Android
  • iPhone
  • iPad
  • Windows 7 phone
  • Windows and Mac

There has never been an easier way to sky rocket your success!

Click here for  more details or click below to buy now:

My other ebooks will be following onto Kindle very soon.

can you help me?

Have you purchased the Practice Builder Handbook? I would really appreciate it if you could take 5 minutes to write a review on Amazon. If you do, email me and I will send you a gift to say thank you.

Have you got your own blog or website? Do you run a practice group? Why not write a review or add it to your recommended reading list (if you do it through Amazon Affiliates you can earn commission!)?

I have been helping coaches, therapists and trainers start up their own professional practices almost since I began running NLP trainings in 2003. In 2008 I poured all my knowledge into my top selling “Professional Practice Builder Handbook” (now in it’s 4th edition), which helped coaches and therapists start businesses from scratch as, with honest down to earth advice without the hype.

Now I am proud to announce the launch of The next step in my journey to help coaches, trainers and therapists succeed in their business. came about through frustration. Since I commissioned my first website in 2001 I was constantly disappointed with the level of service I received from so called web designers and the astronomical fees they were charging NOT to do what I asked them to do!

I worked my way through several web designers, each time feeling let down by their service and struggling to pay the spiral costs.

Many web designers out there are brilliant designers, brilliant coders, but they know nothing about your needs as a coach, therapist or teacher. They may build you a brilliant looking site, but if it doesn’t attract and convert paying clients it is not what you need.

So in 2008 I took matters into my own hands and taught myself how to build websites (although, I had been doing my own Search Engine Optimisation since 2005), firstly using Dreamweaver MX, which was clunky and unwieldy and then I discovered WordPress…

Because I use WordPress as a platform to build your website, not only do you have the security and assurance of the most popular CMS (content management system) in use on the Internet, but you can also easily upgrade the site at very little or no costs as and when you need to. Once the site is built you are in charge.

benefits of wordpress:

  • The most popular CMS (content management system) in use on the Internet.
  • Free updates for life.
  • Robust and secure.
  • Excellent support.
  • Many plugins, mostly free.
  • Infinitely customisable.
  • Built for simple SEO (Search Engine Optimisation).
  • No complicated and time consuming coding, so I can offer lower cost, professionally performing solutions.

Now I am using what I learned to offer low cost, high quality professionally designed websites specifically for coaches, trainers and therapists. With prices starting at just £199 and a 20% discount available for all members of, or graduates from, the following organisations:

  • Central England College of Clinical Hypnosis
  • Isis Centre
  • The Society of NLP
  • The Association of NLP
  • Phraya Pichai Muay Thai Camps International

I have been where you are and understand your needs.

For more information go to