News about upcoming events, trainings and products

Hi, how are you? It’s been awhile. How are you all coping with this mad and crazy reality in which we currently live?

I just wanted to write a quick post to say I am still here.

This year is my 20th year of being qualified in NLP and using it to help people. I was first introduced to it somewhere around 96-98 and started reading everything I could on the subject (some good, some bad, some indifferent, but I think that is a topic for another post) and I eventually plucked up the courage (and save up the pennies), at the ripe old age of 24 to attend the NLP Practitioner training in London run by McKenna Breen in September 2000.

I had got vague plans to celebrate this in a more whizz bang way this year, but, as Harold McMillan once said, “Events, dear boy, events”, knocked me thoroughly off course.

If you have read some of the older posts on this site you will know that, after 18 years of working in and with NLP, I had taken a sabbatical over the last couple of years to be a(n almost) full-time dad (I still saw a handful of clients and did some workshops for existing customers – to keep my eye in as it were). The plan was (after a bit of an aborted start in 2019 – I jumped the gun a little bit in my excitement to get back to it!) to do a big relaunch to coincide with my 20th anniversary.

Then that pesky coronivirus hit and I was back to being a full time dad to two young children and supporting my wife, who works in the NHS and had to keep working through all of this. My main priority was, and still is, to keep my family safe and sane, and that meant, once again, to step away from my business.

And it’s been good, whereas other NLP providers have scrambled to adjust to this new world, I have been able to take my time to assess the situation and not have to rush into making any decisions in haste.

I also had the advantage that I had taken my one to one tuition and coaching online via zoom etc way back in 2012. So there wasn’t the steep learning curve that many faced.

So, what’s the plan? I am still not running qualification trainings and probably won’t this side of 2021 (but like everything at the moment, things move fast and that could all change), but I will be providing regular new updates, posts and articles on this site and around the web and am opening my books to new clients once again (f you want to book a session, please get in touch).

I am working on a series of articles and posts regarding my 20 years in this crazy business of NLP its my thoughts, reflections and what I have learned through it all, which I will be putting out over the next couple of weeks.

Until then, thank you for being here and I hope you will continue to join me on this crazy journey.

Life, as they say, is what gets in the way of your plans. And boy life really has got in the way this time!

Recently I realised that, as of September this year, I have been using NLP to help people for 20 years (where does the time go?) and, as per my last blog entry, after taking a few years out to be a stay at home dad, I was aiming to relaunch this year and doing some things to celebrate. Not now…

It’s been a couple of weeks since the lockdown due to the Coronavirus. How are you all doing? It seems longer doesn’t it? It always fascinates me how adaptable the human race is. Anyway, I digress…

It took about 5 minutes for my social media feed and inbox to be full of coaches, trainers and the like offering to help out. Some incredibly genuine and kind, some startlingly money grubbing (one trainer is offering a webinar to help struggling coaches etc to adapt to working online. They are only charging a “small” fee…!).

Being an advocate and an activist for the slow movement I don’t like to rush things. Also, I am about 40% NLP trainer and coach, and about 60% stay at home dad. Now the schools have closed I have reverted back to almost full time dad again (my wife works for the NHS, so she is out helping save the world), so at the moment I am very busy looking after my two children and keeping them safe, stimulated, exercised and educated. The parents out there will know how all consuming and exhausting that is (and it’s only just begun!)!

So here are my currently plans:

Obviously all my spring trainings have been pushed back to the autumn and I will review the situation then. There has been a rush for people in this field of work to shift everything online, including NLP Practitioner courses. But I still firmly believe that NLP is a practical subject and needs to be learnt in a physical training room. The Society of NLP has released official guideline that two days of a Practitioner training can be delivered online. The remaining five days must be carried out face to face.

I don’t want to be one of those profiteering a**holes who are flogging self help snake oil for the current crisis, but I am also self employed and have been for over 15 years and, frustratingly, I fall between the gaps of the state aid that the government is offering to help people like me.

So, this is what I am offering:

IF you are safe, secure and bored senseless, and can afford it. If you want to review, revise or update your NLP or coaching skills and knowledge, or if you want some coaching sessions to set yourself up for when this is all over (or to help you cope), I am offering one to one coaching and tuition, online via Zoom. These will be priced at £50 a session. Fortunately I have been pioneering online coaching and tuition for almost 10 years so I am used to doing this kind of thing.

Please note: Because of current time restrictions I will only be able to offer a very limited number of sessions per week.

If you are interested just send me a message to get booked up.

The “Vic And Bob Of NLP” are Back!

I am happy to announce that Bob Spour and I are getting back together for a series of trainings.

I have known Bob for over 20 years and we have been running courses together since 2003 (between 2003 and 2007 we were co-trainers of The Birmingham NLP Training Academy, which I founded to offer quality NLP training to the midlands area).

We both decided it had been far too long since we ran a course together (the last one was in 2010!). So we have decided we are getting the band back together for some trainings in 2019 (and maybe beyond…)

These will be a unique experience and not to be missed! Even if you have trained with one or both of us before, I promise you will get something a little extra…

Starting in early 2019, dates and location are to be confirmed (but the first one is most probably going to be in South Wales/Monmouthshire area).

Go to, or contact me for more details and to register your interest.

I have been an advocate and and activist for the Slow Philosophy since I discovered it in 2007. I even used to write a blog about it (currently on hiatus, but you can see it here). However, it is important to realise that the word “Slow” in this context, doesn’t really refer to a speed but a state of mind.

In fact The Slow Movement isn’t really about being Slow at all. It is about going at the RIGHT speed (of course, we don’t want an ambulance to dawdle if there has been an accident). More importantly it is about being unrushed, unhurried and therefore unflustered. It’s about doing one thing at a time and doing it right. By “slowing down” you can often, ironically, get more done, more quickly.

In fact, a common question I ask clients who are struggling to get the results they want is:

“What can you take away? What can you do less of?”

It’s a common assumption –  that is entirely wrong –  that if you are not getting the results you want you should do more. In my experience it often the opposite that is true. When I am doing High Performance Coaching most of it is getting the client to STOP doing things (which can sometimes be quite a tricky task…).

Here is a helpful infographic thing I did some time ago:

However, things are going much more slowly, in the speed sense rather than the philosophical sense, than I would ideally like. Regular visitors to this site (and why wouldn’t you be? It’s a treasure trove of spelling and grammatical errors, you could spend hours spotting them all).

I have managed to get some new headshots done, as I realised the ones I had had done by the brilliant Clive Reeves were 11 years old, Yes, 11 years old! Feels like yesterday (but memory will be the subject of another post…):


Other than that, not much has changed. I have had less time than I had hoped in the last few weeks (I haven’t even managed to keep up a simple weekly blog post, this being the first in 3 weeks) and when I have been working, I have been busy procrastinating… sorry, no not procrastinating, I have been updated my social media profiles and building a site to promote the new Thai Boxing club I am opening here next year. All important things to do, but maybe not as important as finishing this site…

Maybe I should write a post about prioritising outcomes?

When I got my first website in June 2002, I wanted to do something a little more personable (back then, the idea of social media and blogging was just a glimmer in some techies eye) than just the “brochure sites” of the time. So, taking my inspiration from The Barefoot Doctor and his daily “Doc Box”, I started doing a rudimentary “Daily NLP Tip” on my site. My desire outstripped my ability and in 2004-ish I moved that over to my first blog site (blogging was just getting going) (some entires are still there if you want to look!), until eventually I ported everything over to WordPress site some time in 2010. By this point though I had read too many books on blogging and how to “have a successful blog” and started slavishly following their advice. I was writing “how to” guides and “top tips” like like they were going out of fashion. The blog lost it’s original purpose of being a way to connect more meaningful with readers and just became another generic promotional blog (although there were some blog entries I really am proud of, I will do a “favourite entry” digest in a future post).

When my first child was born, other than the occasion update about course dates etc, I put the blog on hiatus. Partly because I did not have time to write a blog and partly because I had lost interest.

So, now I am back to the blogging station, the idea is to return to the original idea (for more promotional style articles, focused on “how to’s” and “what is’s” please connect with me on LinkedIn) and “draw back the curtain” and write slightly more personal entries about what I have been up to, my thoughts and musings, failings and successes. You see, so much of the self help world is incredibly disingenuous, where people have “happy off’s” all the time and refuse to admit their life is anything but perfect (the only time you are allowed to discuss failings are in the past and how you overcame them to become the ubermench you are now, using the exact process you package up and sell to your clients), I am not sure why. But there you go.

So here I am going to do things a little bit differently. I am just going to write, 500 words or so, about what I have done during the week, what I have been thinking about, doing and not doing. I am not going to limit myself to just NLP to Coaching or “self help” but will touch on anything I am doing, which is mainly, at the moment, being a dad, and contemplating the meaning of life…

Who knows, some may even contain some useful tips!

I am aim to publish every Friday, but we will see.

This is a bit of a longer post than usual as I want to take some time to outline my new approach.

Since 2003 when I completed my Trainer Training with Richard Bandler my focus has been on running scheduled public courses, largely NLP certifications (NLP Practitioner, etc). I would probably say it was 80% of my work, with 10% seeing one to one clients and 10% in-house training courses.

However since my wife and I had our first child in 2015 we decided, as my work is more flexible, that it made sense for me to be the main carer for our child, so I cut my hours back significantly to do this. On the birth of our second child last May it became obvious quite quickly that trying to run scheduled trainings was not the best approach for my new lifestyle. So after a lot of thought, I have decided to change my focus and move away from scheduled courses for the foreseeable future and focus more on one-to-one and bespoke courses instead.

Below is an outline of my new focus, the site is still (!) being updated so some of the content does not reflect my new approach (especially the “training” page, I am on it, honest…):

Private Tuition

I have done a lot of private tuition through the years – I started pioneering online one-to-one tuition in 2008. Working with people who don’t want a full NLP qualification but wanted to learn how to use NLP in specific situations, want to revise their NLP skills or want an introduction to what NLP and Coaching is.

Please note: I cannot offer NLP certification training as one to one.

You can find more details here.

Bespoke Training Courses For Organisations

This is largely unchanged, I have been offering in-house trainings since I began offering trainings in 2003. Anything from half day taster sessions to full multi-day qualification trainings.

You can find more details here.

Boutique Qualifications For Small Groups

This is the biggest change I am making.

I like the word “Boutique”, it means “a business serving a sophisticated (!) or specialised clientele.” Boutique essentially means “small scale” and personal with an eye on quality. This was always my approach to training, but offering them in a scheduled manner always meant you are making a comprise about offering a unique and quality training and getting enough bums on seats to make sure you had enough people to run the thing! The Boutique courses are “on demand” so, rather than advertising specific dates, these will be organised as and when for small groups.

You have a couple of options:

  1. If you have a small group (3+) we can organise a course at your convenience. Location and timings can be arranged around your schedule and we can focus on the results you want.
  2. If you are an individual, I can add you to a “wait” list and contact you when there are enough people to run a course, we can then arrange times around you.

You can find more details here.

One to One Coaching

I love coaching! I like the immediate feedback that what you are doing is working (or isn’t!). In a training course you may get feedback from the delegates during the course or from solicited feedback at the end, but you never really know if the course has made a significant impact on someone until much later on, if at all (many delegates just vanishi…).

However I always sacrificed getting coaching clients to focus on promoting and organising courses. My change in circumstances has allowed me to flip the focus so I can now predominantly focus on one-to-one work (coaching and tuition).

Having been coaching for nearly 18 years, I have had lots of experience in lots of different fields and now want to focus on the areas that really interest me. Here is a list of just a few – I will give more details on each in future blogs.

  • “High Performance”
  • Outcome Orientation
  • Critical Thinking
  • Happiness and Resliiance
  • Mindfulness based caoching
  • The Slow Philosophy

You can find more details here.

Supervision and Mentoring

Without meaning to blow my own trumpet, I have had a reasonable amount of experience as a coach and as a coaching and training business owner and I have been using that knowledge to offer supervision and mentoring. I really enjoy watching peoples success grow – their success feels like my success.

You can find more details here.

If any of this has piqued your interest and you want to know more, please do get in touch.


All Change is Good

If you are an old visitor, you may have noticed something a little bit different around here. The (very old) creaky website has had a swanky new update. It’s still a “work in progress” at the moment and content is being updated.

The change in the site is more than just a refresh and reflects my new change of direction. I have taken some time recently to reconfigure what I do, and I have made the decision to move aware from scheduled public courses and focus on one to one tuition and coaching and in-house training courses. I am also shifting focus on my speciality with clients. As the picture above this blog suggests, it is still in its embryonic stages and more news will follow soon.

Please bear with me, and I apologies for any spelling errors, broken links, etc (if you find any, please let me know, as I thank you I will give you 10% off a session!).

More updates as events progress…

Due to family commitments I am taking a short break from running public courses. I am still offering one-to-one coaching and tuition and in-house training courses. Please contact me here to discuss them in more detail or to book.

In 2003, after completing my Trainer Training with Richard Bandler, I founded The Birmingham NLP Training Academy with the mission of bringing the best quality NLP training to Birmingham, the UK’s second city. At the time there was no other training company in Birmingham  specifically focusing on NLP, and it was the regions first dedicated NLP training provider.

Between 2003 and 2007 I ran NLP courses with my good friend Bob Spour.

In 2008 I put The Birmingham NLP Training Academy into “hibernation” as I moved to Cardiff and was running courses throughout the UK.

In 2011, I started using The Birmingham NLP Training Academy name again to run a series of courses with Mark Peters.

Mark has now acquired “The Birmingham NLP Training Academy” name and all associated websites and social media presence. I will have no future dealings with The Birmingham NLP Training Academy from 1st June 2017.

Since Mark initially completed his NLP Practitioner course with me in 2006 he has worked very hard on building his training and therapy business “Balanced Approach” and investing in his skill. I wish him all the best in the future and I am sure he will do the Academy I founded proud.

I will be continuing to run courses and coaching programmes under the name Matt Caulfield Training and Consultancy in Cardiff and around the UK.

Matt Caulfield

Merry Christmas 2016

I just want to wish you a very Merry Christmas.

I know things have been a little quiet this year on the communication front, with no newsletters and very few blog posts, etc, so I want to reassure you that I am still here!  Although I have been a bit quiet on that front my trainings are, of course, still running and you can see my current 2017 training schedule here, including the updated and totally revamped, much more comprehensive NLP Coach course.

The office is now closed until 3rd January, I will deal with all queries and bookings when I return. You can continue to book on any of my upcoming courses in that time, and if you have any issues I will be checking my emails and be able to help you out.

Merry Christmas and Warmest Wishes,